Making a Dent in the Universe.. Start with Phoenix
Gaping Void explains what MADPHX is all about in this piece work.
In Hugh’s latest Newsletter he says it so well.
It was always Steve Jobs’ mantra: “Let’s make a dent in the universe”.
I liked that phrase so much, I incorporated it into the Hughtrain Manifesto:
Whatever you manufacture, somebody can make it better, faster and cheaper than you.
You do not own the molecules. They are stardust. They belong to God. What you do own is your soul. Nobody can take that away from you. And it is your soul that informs the brand.
It is your soul, and the purpose and beliefs that embodies, that people will buy into.
Ergo, great branding is a spiritual exercise.
Why is your brand great? Why does your brand matter? Seriously. If you don’t know, then nobody else can- no advertiser, no buyer, and certainly no customer.
It’s not about merit. It’s about faith. Belief. Conviction. Courage.
It’s about why you’re on this planet. To make a dent in the universe.